Google Analytics Explained: What It Tracks and Why It Matters
In this guide, we'll break down what Google Analytics actually tracks, how the platform has changed, and why getting it right matters.
Discover expert led podcasts, articles, and news from enterprise technology leaders at EM360Tech, your source for B2B tech intelligence
In this guide, we'll break down what Google Analytics actually tracks, how the platform has changed, and why getting it right matters.
We look at why AI-powered SQL is forcing data teams to balance query cost, latency and answer quality in new ways.
China's tech giants have launched new foldable smartphones, intensifying competition in the premium handset market just days before Apple is expected to unveil its very first foldable iPhone.
We look at why AI productivity may increasingly depend on how much machine work people can direct, verify and keep under control.
We cover the bizarre $320M Liquid Network hack, from the apparent Elements vulnerability and patch timeline to the attackers promising to return most of the Bitcoin.
"The next era will be defined as much by the identity and authorisation plumbing around the models as by the models themselves: which agents exist, who they act for, what they are allowed to do, and how that can be proven after the fact."
We explore why modern infrastructure is becoming harder to audit, and what organisations need to preserve accountability as systems change.
We explore why scalable quantum networking may depend on integrating quantum capabilities with the telecom infrastructure already in place.
We look at why frontier AI control is moving beyond developers as governments, independent evaluators and neutral institutions take a bigger role.
Nepal's flood response shows how real-time access to technical knowledge can become critical when traditional records and infrastructure are buried or destroyed.
AI is moving into live business operations, speedy real-time analytics helps keep the view on changing conditions to support timely, reliable decisions.
We explore how AI data centres are bringing power generation, storage and compute orchestration into one coordinated infrastructure system.
“If you had to use AI simply to make your product easier, it probably wasn’t easy to work with to begin with,” Randy De Meno.
We report on OpenAI's plans for automated AI shutdown capabilities following the Hugging Face security incident.
We'll break down how that stack is actually built, from ingestion through to the serving layer, the architectural patterns enterprises are choosing between and what tends to go wrong once the pipeline is live and someone's dashboard doesn't match finance's spreadsheet.
We explore why hardware security is moving beyond component inventories towards provenance, attestation and verifiable trust across the hardware lifecycle.
How data governance, semantic layers and consistent metric definitions can prevent confident AI-driven data errors.
Move the meaning first and turn months of migration into weeks
A Semantic Approach to SAP BW Cloud Migrations
We report on why OpenAI has classified Astra at its Critical cybersecurity capability level and what safeguards are being introduced before release.
We explore how agentic data engineering shifts responsibility from pipeline implementation towards defining constraints, validation and engineering judgement.
Key Findings from the 2026 GenAI Code Security Report
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