EM360Tech Blogs and News

The latest articles from leaders in tech marketing, B2B lead generation, and content syndication.

Content Creation

Why B2B Thought Leadership Can't Be Marketing's Job Alone

Megan Leanda Berry, SEO Content Writer at EM360Tech

Megan Leanda Berry Megan Leanda Berry

Content Creation

Why B2B Thought Leadership Needs An Operating Model, Not Just A Content Plan

Megan Leanda Berry Megan Leanda Berry

A person holding up a lightbulb while sitting in front of a laptop with icons floating around.

Why Thought Leadership Shouldn't Stop Once a Buyer Becomes a Customer

Cover image with the title "Turn B2B Expertise Into a Lasting Business Asset"

When Does B2B Expertise Become a Reusable Business Asset?

EM360Tech article header graphic titled “How to Build Lasting B2B Authority”, featuring a rising staircase of glowing magenta platforms with research, ideas, growth and target symbols against a black background.

How To Build B2B Authority That Compounds Over Time

How Customer Pain Points Should Shape B2B Content

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Trusted enterprise technology insights helping business and IT leaders make smarter, future-ready decisions.

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How To Choose The Right Spokesperson For A B2B Podcast

Here’s how to find the person who will earn the listener’s trust.

Nanette le Roux, SEO Content Writer at Global Citizen Solutions

Nanette le Roux Nanette le Roux

Why Thought Leadership Shouldn't Stop Once a Buyer Becomes a Customer

The deal is done but thought leadership should continue. Here’s how ongoing expertise can help customers understand market changes and why authority still matters after acquisition.

Nanette le Roux Nanette le Roux

When Does B2B Expertise Become a Reusable Business Asset?

The value of expert knowledge grows when useful thinking can be developed and applied again beyond where it first appeared.

Megan Leanda Berry Megan Leanda Berry

How To Build B2B Authority That Compounds Over Time

We look at how businesses can build on existing expertise to develop B2B authority that grows stronger over time.

Megan Leanda Berry Megan Leanda Berry

How Customer Pain Points Should Shape B2B Content

We look at how customer pain points can guide B2B content decisions, from choosing what to explain to knowing when to introduce a product.

Megan Leanda Berry Megan Leanda Berry

Why Some B2B Thought Leadership Keeps Creating Value After the Campaign Ends

We look at why some B2B thought leadership remains useful long after a campaign ends, while other content gradually loses its value.

Megan Leanda Berry Megan Leanda Berry

The Hidden Cost Of Rebuilding B2B Authority From Scratch

EM360 header graphic titled “Rebuilding B2B Authority From Scratch”, showing a glowing pink construction crane rebuilding blocks from rubble beside a rising city skyline, an upward arrow and a group of business figures.

We look at what marketing teams repeatedly have to rebuild when previous B2B authority fails to carry forward.

Megan Leanda Berry Megan Leanda Berry

Your B2B Podcast Doesn't Need Millions Of Listeners To Be Valuable

We look at why specialist B2B podcasts don’t need millions of listeners to deliver value, and how marketers can judge their audience more effectively.

Nanette le Roux Nanette le Roux

Why Consistent Ideas Build More Authority Than More Content

Content volume doesn’t build authority. Lasting influence comes from consistently reinforcing a recognisable point of view.

Nanette le Roux Nanette le Roux

The Enterprise Is Becoming an Algorithmic Workplace: The Rise of Algorithmic Management

As AI and automation become embedded in everyday business processes, employees are increasingly guided by systems that influence what they do, what they prioritise and how they work.

Megan Leanda Berry Megan Leanda Berry

Why Boosting Content Isn’t A Strategy

We look at when paid content amplification adds value and why stronger distribution can’t compensate for content that lacks substance.

EM360Tech Blogs and News

Latest in Enterprise Technology

Why B2B Thought Leadership Can't Be Marketing's Job Alone

Why B2B Thought Leadership Needs An Operating Model, Not Just A Content Plan

Why Thought Leadership Shouldn't Stop Once a Buyer Becomes a Customer

When Does B2B Expertise Become a Reusable Business Asset?

How To Build B2B Authority That Compounds Over Time

How Customer Pain Points Should Shape B2B Content

Filters

All Blogs

How To Choose The Right Spokesperson For A B2B Podcast

Why Thought Leadership Shouldn't Stop Once a Buyer Becomes a Customer

When Does B2B Expertise Become a Reusable Business Asset?

How To Build B2B Authority That Compounds Over Time

How Customer Pain Points Should Shape B2B Content

Why Some B2B Thought Leadership Keeps Creating Value After the Campaign Ends

The Hidden Cost Of Rebuilding B2B Authority From Scratch

Your B2B Podcast Doesn't Need Millions Of Listeners To Be Valuable

Why Consistent Ideas Build More Authority Than More Content

The Enterprise Is Becoming an Algorithmic Workplace: The Rise of Algorithmic Management

Why Boosting Content Isn’t A Strategy

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