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ITAM in the Age of AI: How AI-Ready Organizations Stand Out

03 Nov ‘26

ITAM in the Age of AI: How AI-Ready Organizations Stand Out

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The Problems We Created By Solving Problems: Why The Technologies Reshaping Our World Are Creating Challenges We Never Expected

Whitepaper

The Problems We Created By Solving Problems: Why The Technologies Reshaping Our World Are Creating Challenges We Never Expected

by Megan Leanda Berry

5 min

The hardest technology problems often start with success.

Get the new EM360Tech report exploring what happens when useful technologies become essential. See how scale, automation, connectivity, digital services and interdependence create new risks and responsibilities that organisations often only discover after those systems are already critical.

Why successful technology creates new dependencies
How automation changes responsibility and accountability
Why connectivity creates risks beyond the system itself
How digital growth creates accessibility and resilience challenges
What it takes to design for second-order consequences

Get The Report Now

The Approval Economy: Why Enterprise Marketing Is Losing Control Of The Buying Journey

Whitepaper

The Approval Economy: Why Enterprise Marketing Is Losing Control Of The Buying Journey

by Megan Leanda Berry

6 min

Stop chasing visibility. Start building approval.

Get the new EM360Tech report on the approval economy. Learn why enterprise buying decisions increasingly form outside vendor-controlled channels, and how to build trust, credibility, and buyer confidence that survives scrutiny.

Why approval matters more than attention
How AI, analysts, reviews, and peers shape influence
Why intent data tells only part of the story
The difference between discovery content and approval content
How to make enterprise decisions easier to defend

Read The Report Now

Something About AI Still Doesn’t Feel Right

Whitepaper

Something About AI Still Doesn’t Feel Right

by Megan Leanda Berry

4 min

AI is changing work. Just not the way we expected.

Get the new EM360Tech report exploring the gap between the AI story we’ve been told and what’s actually happening at work. See how AI is reshaping jobs, raising expectations, increasing pressure, and changing what people are responsible for.

Why productivity gains don’t always mean less work
How jobs are changing without simply disappearing
Why faster work is creating higher expectations
Where the AI verification burden comes from
What changes when AI moves from assisting to acting

Download Report Now

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