Creating a functional website for end-users is no easy task. Whether it’s UX and UI design, web development or SEO, you need constant control over how your website looks, performs, and operates while also keeping your end users happy with top-notch site speeds and regular updates.
You also need to know who your audience is and where they come from, and over 28 million websites use traffic analytics tools like Google Analytics for this exact purpose.
But the website traffic that Google Analytics doesn’t show you are bots. Bots made up as much as 49.6% of internet traffic in 2023, rising from 47.4% in 2022 and 42.3% in 2022.
And while not all bots are bad, studies show that as many as 30.2% of these bots are ‘bad bots’ capable of high-speed abuse, misuse and attacks. These bad bots can disrupt your website performance, compromise your website security, and even take down your website in what is known as a botnet attack.
To prevent this, you'll need bot management software to keep track of and prevent these bad bots from accessing and wreaking havoc on your site.
What is bot management software?
Bot management software is a tool that helps organizations deal with internet bots trying to access their systems. It helps tell the difference between good bots and bad bots so you can allow the good bots to access your site and block the bad bots from it.
Good bots are bots that perform tasks that are useful or improve user experience. Examples include search engine crawlers that index websites for search results, social media chatbots for customer service, or price comparison bots that help you find the best deals.
Bad bots, on the other hand, are malicious and have harmful purposes. They can steal data (like login credentials or credit card information), spread malware, launch distributed denial-of-service (DDoS) attacks to take your website down, or even create fake accounts for spamming.
Bot management software can identify good bots from bad bots by looking at things like how the bot behaves, where it's coming from, and what it's trying to do on your site. Once the software identifies a bad bot, it can take steps to block it, such as challenging it with a CAPTCHA or blocking its IP address.
The software can also monitor bot activity on your website or application and provide you with regular reports on how bots are behaving and the impact they’re having on your site.
How does bot management software work?
Bot management software acts like a security guard for your website or application, sifting through bot traffic and allowing the good guys in while keeping the bad ones out.
The software monitors user activity and compares it to established patterns of human and bot behavior. This might involve things like how quickly a user clicks through pages, how they navigate menus, or how they interact with forms. Bots often exhibit repetitive or inhumanly fast actions, and this can be easily picked up by software meant to catch it.
Many bot management software solutions also check the IP address (the unique online identifier) of the visitor. Large blocks of IP addresses or locations known for bot activity can be red flags. It also examines the user agent, which identifies the software or browser used to access the site, to flag users as bots.
Once identified, the software categorizes the bot as good, bad, or unknown. They allow good bots to freely access your website or application while blocking bad ones from accessing it entirely.
This might involve blocking their IP address or presenting them with challenges like CAPTCHAs which are difficult for bots to solve. Unknown bots might also be presented with CAPTCHAs or additional verification steps to assess their legitimacy.
Types of bot management software
Bot management software comes in a few different flavors, each with its own approach to identifying and handling bot activity. Here's a breakdown of the common types:
1. Signature-based detection
This approach relies on pre-defined patterns and signatures of known bad bots. The software identifies bots by matching their behaviour or characteristics to these stored signatures. It's efficient for recognizing common bot threats but can be vulnerable to new or sophisticated bots that haven't been flagged yet..
2. Challenge-based detection
This approach relies on pre-defined patterns and signatures of known bad bots. The software identifies bots by matching their behavior or characteristics to these stored signatures. It's efficient for recognizing common bot threats but can be vulnerable to new or sophisticated bots that haven't been flagged yet.
3. Behavior-based detection
This approach relies on pre-defined patterns and signatures of known bad bots. The software identifies bots by matching their behavior or characteristics to these stored signatures. It's efficient for recognizing common bot threats but can be vulnerable to new or sophisticated bots that haven't been flagged yet.
4. Hybrid detection
Many bot management solutions combine these approaches for a more comprehensive defence. They leverage signature-based detection for known threats, challenge-based verification for suspicious activity, and behavior analysis for ongoing monitoring and adaptation.
Some advanced software integrates with threat intelligence feeds that provide real-time updates on emerging bot threats and malicious IP addresses.
There are also cloud-based bot management solutions that offer scalability and centralized management for businesses with a large online presence. These services handle the bot detection and mitigation on the cloud provider's side, reducing the burden on the organization's infrastructure.
The best type of bot management software for you will depend on your specific needs and the level of security you require.
Best bot management software
The best type of bot management software for you will depend on your specific needs and the level of security you require. But of course, not all of the solutions for bot management are made the same.
We’re counting down ten of the best bot management software solutions available today based on their features, popularity, and reputation in the space.
Imperva Advanced Bot Protection
Imperva Advanced Bot Protection is a security solution designed to combat the ever-growing threat of malicious bots on websites, mobile apps, and APIs. It uses a combination of detection techniques to do this, including signature-based identification of known bad bots, behavioral analysis to spot unusual activity patterns, and browser validation to differentiate real browsers from bots. Imperva also uses machine learning algorithms to continuously analyze bot behavior and adapt its detection methods. This allows it to stay ahead of evolving bot threats and identify even the most sophisticated bots, ensuring your website stays protected at all times
Imperva benefits from a vast network that tracks bot activity worldwide, providing real-time threat intelligence that feeds the software with the latest information on malicious IP addresses and emerging bot tactics. It also provides a high level of control over how you handle different types of bots. You can choose to block malicious bots entirely, challenge suspicious ones with CAPTCHAs, or allow good bots with clear purposes. Imperva Advanced Bot Protection also integrates seamlessly with other Imperva security products, such as their Web Application Firewall (WAF) and DDoS protection solutions. This creates a unified security stack for robust protection against various online threats.
Reblaze
Reblaze is a cloud-based bot management software solution designed to protect websites, web applications, and APIs from malicious bots. It acts as a powerful filter, sifting through incoming traffic and allowing legitimate users and good bots access while blocking harmful ones. It does this by employing signature-based detection for known threats, dynamic filtering to catch anomalies in user behavior, and even analyzes factors like IP address, network usage, and request headers. Reblaze also offers granular control over access through its ACL capabilities. You can filter traffic based on geolocation, network type (VPN, proxy, etc.), and other parameters. This precision helps block a significant portion of unwanted traffic before deeper inspection is needed.
Unlike some bot management software requiring extensive configuration, Reblaze is a fully managed solution, meaning the vendor takes care of updates and maintenance to the software so you don’t have to. This not only frees up your time and resources but also ensures the software remains up-to-date to protect against new and emerging threats. Reblaze goes beyond just bot management too. It offers a comprehensive suite of security features, including Web Application Firewall (WAF) protection, DDoS mitigation, API security, and content scraping prevention. This provides a one-stop shop for various website security needs.
Netacea Bot Detection and Bot Management
Netacea Bot Detection and Bot Management is a software solution that stands out for its focus on server-side detection and its ability to handle high volumes of traffic. Unlike some bot management software that relies on browser fingerprinting, Netacea analyzes user behavior and interactions at the server-level to identify sophisticated bots that can mask their activity on the browser side. This deeper inspection allows Netacea to identify sophisticated bots that might try to mimic human behavior on the client-side and prevent them from causing any damanage to your site. The software also operates in real-time, analyzing every request and identifying malicious intent before it can harm your system to minimize the impact of bot attacks.
Netacea can identify and mitigate a wide range of bot attacks, including account takeover attempts, credential stuffing, scalping bots, and web scraping. At the same time, it prioritizes maintaining a positive user experience. It strives to block malicious bots without overly challenging legitimate users with CAPTCHAs or other verification steps. These features, paired with its agentless architecture and focus on real-time protection, make Netacea a compelling option for businesses seeking a robust and user-friendly bot management solution.
Cequence Security
Cequence Security stands out for its focus on Unified API Protection (UAP), which combines bot management with API security features to help organizations secure their APIs from malicious bots and unauthorized access. It offers a unified platform that encompasses API discovery, compliance assessment, attack detection, and bot mitigation – all within a single solution. Cequence akso helps prevent unauthorized access and business logic abuse through these API security features, protecting organizations from fraudulent activities that exploit vulnerabilities in their APIs.
Cequence offers one of the most flexible deployment options of all bot management software providers, supporting on-premises, cloud-based (SaaS), and hybrid environments, catering to the diverse needs of organizations with varying infrastructure preferences. Cequence also integrates with threat intelligence feeds, providing real-time updates on emerging bot threats and malicious IP addresses. This ensures your defenses are constantly adapting to evolving security therats so you can always identify anomalous behavior that might indicate bot attacks or unauthorized access attempts.
Arkose Labs
The Arkose Labs bot management solution focuses on frictionless challenges to thwart bots without significantly impacting the user experience. Unlike traditional CAPTCHAs, Arkose Labs uses a variety of dynamic challenges that are difficult for bots to solve but remain user-friendly for humans, including recognizing objects in images, clicking specific patterns, or following on-screen instructions. These tasks are tests that bots struggle with but humans can solve, allowing you to ensure legitimate users have a smooth experience while making it difficult for malicious bots to succeed.
Arkose Labs goes beyond just blocking bots. It focuses on helping businesses achieve specific goals, such as reducing fraudulent account creation or protecting against scalping bots. It also offers a unique service level agreement (SLA) that guarantees a 100% elimination of automated attacks, providing businesses with a strong sense of security and peace of mind that their website is safe from automated threats. These features, combined with their focus on user experience and a risk-based approach, make Arkose Labs a compelling choice for organizations seeking a balance between security and a smooth user experience.
F5 Distributed Cloud Bot Defence
F5 Distributed Cloud Bot Defense is powerful bot management software for protecting your web applications, mobile apps, and APIs from malicious bots. Unlike some solutions reliant on signature-based detection (which can be bypassed by sophisticated bots), F5's AI analyzes a wider range of signals to identify bots. The software uses AI nd machine learning algorithms to analyze massive volumes of traffic data and identify even the most cunning bots that attempt to bypass traditional detection methods. F5 also caters to diverse application environments, and can safeguard both legacy on-premises applications and modern cloud-based deployments when bad bots strie.
F5 understands that cybercriminals constantly adapt their bot tactics. Their AI models are designed to continuously learn and evolve, ensuring long-term effectiveness against bot attacks. They also maintain a positive user experience while keeping the bad bots out. The AI engine is designed to distinguish bots from real users with high accuracy, minimizing the need for CAPTCHAs or other challenges that can frustrate legitimate users. This focus focuses on AI-powered adaptation and minimal user friction, positioning F5 Distributed Cloud Bot Defence as a compelling option for businesses seeking a future-proof solution against bot attacks.
Radware Bot Manager
Radware Bot Manager goes beyond traditional bot management solutions by protecting websites, mobile apps, and APIs from a wide range of malicious bot activity. The solution offers preemptive protection by blocking known bad actors and suspicious IP addresses before they can cause harm, leveraging robust client-side and server-side detection powered by AI to identify even sophisticated bots that mimic human behavior. It also provides a range of granular mitigation options, allowing you to tailor your response to different bot threats.
Radware Bot Manager goes deeper beyond just analyzing behavior patterns. It uses Intent-Based Deep Behavior Analysis (IDBA) to attempt to understand the underlying intent behind a bot's actions and identify even the most cleverly disguised bots accessing your site. It also offers features like the Crypto Challenge, which authenticates users without CAPTCHAs to ensure a smooth experience for legitimate visitors while keeping the bad bots out. These features, paired with its multi-layered defense, AI-powered intent recognition, and industry-specific focus, make Radware Bot Manager a great bot management software solution for businesses seeking a comprehensive and adaptable solution against bot attacks.
Human Bot Defender
Human Bot Defender, developed by HUMAN Security, stands out for its focus on behavior-based analytics and leveraging a vast dataset of human and bot interactions. The solution goes beyond simply identifying known bad actors, analyzing user behavior patterns and comparing them to a massive dataset of human and bot interactions accumulated by HUMAN Security. It also offers a range of options for mitigating bot activity, allowing you to block malicious bots entirely, rate-limit suspicious ones, or redirect them to decoy sites so you can tailor your response to the severity of the bot threat. This approach goes beyond just blocking bots and aims to create a secure environment that fosters trust and minimizes friction for legitimate users.
Human Bot Defender operates around the clock, constantly monitoring traffic and taking proactive measures against bot attacks. It aims to block malicious bots at the edge, freeing up server resources and improving website performance for legitimate users. This translates to cost savings and a positive return on investment (ROI) for your business. These features, combined with its focus on behavior-based detection, machine learning, and data-driven insights, make Human Bot Defender a compelling choice for businesses seeking a powerful and adaptable solution against bot attacks.
DataDome
DataDome stands out as one of the best bot management software solutions available today thanks to its focus on exceptional accuracy and minimal friction for users. The platform utilizes a powerful AI engine to analyze user behavior and network signals, going beyond just signatures and static rules to identify even the most sophisticated bots that attempt to mimic human actions. This engine analyzes a massive amount of data (over 5 trillion signals daily) from 25 global points of presence and continuously learns and adapts to new bot threats, ensuring ongoing effectiveness. It operates in real-time too, analyzing every request and making decisions within milliseconds to ensure your website or application is protected against even fast-moving bot attacks.
DataDome boasts an industry-leading low false positive rate (less than 0.01%), and minimizes the chances of accidentally blocking legitimate users while effectively stopping malicious bots. It doesn’t sacrifice user experience to catch these bots either. Their CAPTCHAs are designed to be easy for humans to solve but difficult for bots to bypass, and they offer an invisible challenge option and audio CAPTCHAs in multiple languages to further reduce friction for users. This, combined with DataDome's emphasis on accuracy, user experience, and adaptability, has positioned it as a top choice for businesses seeking a reliable and easy-to-use bot management solution.
Cloudflare Bot Management
Cloudflare Bot Management is tightly woven into Cloudflare's Content Delivery Network (CDN) and other security solutions to simplify security management and ensure bot mitigation never compromises website performance. Trained on massive datasets of traffic, Cloudflare's machine learning algorithms assign a "Bot Score" to each request, indicating the likelihood of it being a bot. They then analyze user behavior patterns to identify anomalies that might indicate bot activity, such as inhumanly fast clicks or unusual navigation patterns and leverage data from millions of internet properties, and fingerprint bots without generating or storing any user data. Meanwhile, The Bot Management dashboard provides clear data and insights on bot activity. You can customize your response to different bot threats, choosing to block malicious actors, challenge suspicious ones with CAPTCHAs, or allow legitimate bots with clear purposes.
Cloudflare benefits from its extensive global network, constantly gathering data on bot threats. This real-time threat intelligence feeds into their Bot Management system, ensuring it stays up-to-date with the latest bot tactics so you’re always one step ahead of evolving threats. Cloudflare Bot Management also integrates seamlessly with their other security offerings like their Web Application Firewall (WAF) and DDoS protection. This creates a unified security layer that can handle various online threats, making Cloudfare one of the best bot management software solutions available today.