How does adaptive authentication help organisations strike the right balance between security and user experience?


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Today, enterprises are facing the challenge of reaching a harmonious plateau of cybersecurity and customer experience. The obstacle is that, typically, to boost one, you may end up compromising the other. By being too stringent with security, you may impede the customer experience. However, by being too lax with security, well, you'll lose more than just your customers in a breach. This is especially the case for businesses in the finance industry. Bank details and the like are among the personal information that customers want businesses to protect most.

Thus, the constant play-off is leaving businesses scratching their heads. With both cybersecurity and customer experience being the most important aspects of enterprise initiatives today, doing the best you can with each is non-negotiable. In turn, the million-dollar question is: how can businesses strike the right balance between customer experience and security?

A is for adaptive authentication

Fortunately, in the craziness that is digital transformation, a very lively threat landscape, and evolving customer demands, adaptive authentication has ridden in like a knight in shining armour to make the trade-off a thing of the past.

Adaptive authentication enables continuous evaluation in the background of authentication processes. In particular, it investigates the activity to decide if multi-factor authentication is necessary. If it detects something suspicious, it'll then prompt the user to verify themselves through another method of authentication.

Multi-factor authentication isn't anything new, but it is, frankly, annoying. If users have to keep entering a second (or even more) source of verification, they may abandon entirely due to the hassle. Adaptive authentication is the result of a fusion of secure multi-factor authentication and our heightened awareness of customer experience.


A great adaptive authentication offering is that of SecureAuth's. In particular, the SecureAuth® Identity Platform analyses multiple factors of authentication requests to determine the legitimacy of the request. In doing so, it can stop attacks in their tracks, ensuring only authorised users have access.

As well as providing a secure, trustworthy solution, it's also ideal for ensuring the optimal user experience. The proof is in the numbers; one year, SecureAuth processed over 617 million authentications. Thanks to its risk checks, 90% did not need an additional multi-factor authentication step. Thus, users enjoyed quicker and hassle-free sign-in unless otherwise necessitated.

Above all, SecureAuth's platform is unrivalled in the number of risk checks it performs. In turn, it is the only solution that can mitigate threats to such a high degree while ensuring a friction-less experience for you and your users.

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