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Protecting your business and customers from online fraud can be challenging.
The rise of digital transactions and the increasing availability of personal data online have made identity fraud more common than ever before. In 2022, identity theft losses reached $52 billion in the US alone, and this number is expected to double by 2024.
New technologies, such as deepfakes and AI, have also made it easier for fraudsters to create fake identities and bypass traditional security measures. So how can organisations verify the identity of their customers and protect them from fraud?
Enter identity verification software.
What is identity verification software?
Identity verification software is a type of software that helps businesses verify the identity of their customers.
It typically involves collecting and verifying personal information, such as name, address, and date of birth to verify a user’s identity. This can be done through a variety of methods, such as document verification, facial recognition, and voice recognition.
Identity verification software can be used in a variety of ways. For example, businesses may use identity verification software to verify the identity of customers who are opening new accounts. Businesses may also use identity verification software to verify the identity of customers who are making high-value transactions.
Why Does Identity Verification Matter?
There are a number of reasons why businesses use identity verification. One main reason is to prevent fraud and keep their users and customers secure. By verifying the identity of their customers, businesses can reduce the risk of fraud, such as identity theft and account takeover.
Another reason is to comply with regulations. Many industries, such as financial services and healthcare, have regulations that require businesses to verify the identity of their customers. Identity verification software can help businesses to comply with these regulations.
Types of identity verification software
There are a number of different types of identity verification software available today, each with its own strengths and weaknesses. Some of the most common types of software include:
- Knowledge-based authentication (KBA): This type of software asks users to answer a series of questions about themselves, such as their date of birth or the name of their first pet.
- Document verification: This type of software uses algorithms to analyze images of identity documents, such as passports or driver's licenses.
- Facial recognition: This type of software uses algorithms to compare a user's face to a photograph of their identity document.
- Liveness detection: This type of software uses algorithms to detect whether a user is a real person or a computer-generated image.
Each of these types of software has its own advantages and disadvantages. For example, KBA is a relatively inexpensive and easy-to-implement solution, but it can be easily bypassed by fraudsters who have access to a user's personal details.
And while Document verification is more secure than KBA, it can be difficult to implement and may not be effective against synthetic IDs.
Choosing Identity Verification Software
There are a number of different types of identity verification software available today. Some types of software focus on verifying identity documents, such as driver's licenses and passports, while other types of software focus on verifying the identity of individuals through biometrics using facial or voice recognition.
Choosing the right identity verification software for your business can be tough. The software you choose will be responsible for protecting your customers and your business from fraud.
Here are some factors to consider when choosing identity verification software:
- Security. The software should use industry-leading security standards to protect your customers' data.
- Accuracy. The software should be able to accurately identify and verify customers.
- Ease of use. The software should be easy to use for both your customers and your employees.
- Affordability. The software should be affordable and fit within your budget.
- Scalability. The software should be able to scale with your business as it grows.
- Compliance. The software should comply with all applicable laws and regulations.
Top identity verification software solutions
There are a variety of identity verification software available on the market today. These solutions offer a variety of features, such as document verification, facial recognition, and voice recognition. They also offer different pricing plans to fit businesses of all sizes.
This article explores some of the best identity verification software solutions available today based on their security features, ease of use and affordability.
Persona’s trusted identity infrastructure helps businesses automate any identity-related use case — from securely collecting and verifying user information to making decisions and running manual reviews. The platform makes it incredibly easy to build, launch and optimise your identify flows, allowing you to design a collection flow that feels native to your product using the platform's no-code editor. You can also optimise flows to adjust friction based on users’ risk profiles, allowing you to offer a better user experience for good users and deter would-be fraudsters.
Persona gives you complete control of your identity verification practices. You get the say on everything from what is considered acceptable IDs and verifications to when you verify users to how much friction you’d like to add for a user. This helps you convert good users faster by letting you set your own guardrails based on real-time risk signals during the collection flow, as well as segment users based on real-time risk signals and behaviours.
IDology is committed to supporting digital companies with automated identity verification powered by AI, data and biometrics. Their real-time identification solutions help organisations verify their users and quickly establish trust with customer-friendly workflows that increase operational efficiency and improve conversions, without compromising security or compliance. This is all powered by comprehensive public and proprietary identity data and one of the industry’s largest document libraries with 7k+ IDs covering all 196 countries.
IDology is one of the few providers of identity verification tools that allows businesses to control the ID analysis strategy of their customers on demand. This multi-layered approach ensures you have more inclusive ways to verify customers quickly, easily and effectively without compromising the customer experience by adding unwanted friction for customers. You can prevent fraud and avoid regulatory fines while delivering a dramatically better customer experience.
Pairing AI verification software with trained human experts, ComplyCube runs multiple types of checks on ID documents to make sure nothing slips through the cracks. From passports to travel documents to driving licenses and national identity cards, the platform supports 10,000 types of documents from 195 countries, allowing you to spot forged, expired or copied documents – no matter their type or where they come from. It also has one of the most advanced biometric checks on the market, allowing you to verify the person presenting the identity document through comprehensive analysis leveraging biometric and behavioural vectors to give you the highest level of assurance.
The ComplyCube OCR engine will accurately extract details, such as names, DOBs, and other information from your customers’ ID documents, streamlining processes by auto-filling your customer's details. This significantly reduces data entry errors and operational risk while making sure your good customers get the best UX experience possible.
Trulioo is one of the most comprehensive global solutions for identity verification on the market today. With a single and easy-to-use user interface and guided expertise at every step of the way, the platform allows you to create onboarding workflows that match your specific verification needs and help you comply with KYB, KYC, AML and regulations around the world while maintaining good customer experience. Its Workflow Studio provides a no-code drag-and-drop workflow building, allowing you to customise your verification process with no code required.
When it’s time to launch your verification processes, Tulioo removes the burden from your development team with a single API integration and ready-to-use, hosted front-end forms. You can then monitor, test and optimize your verification processes using Trilioos real-time analytics and automated, AI-driven insights. Analyse customer onboarding behaviour to reduce friction, remove bottlenecks and increase conversions.
Veriff is a powerful document and identity verification solution that helps you deliver delivery speed, convenience, and low friction for your users while preventing fraud and staying compliant. The solution combines AI-powered automation with ith reinforced learning from human feedback to verify users in seconds – anywhere in the world. It supports more than 11,300 document types from more than 230 countries and territories, offering speed, convenience, and reduced friction to convert more users and spot fraud in an instant.
With Veriff, More than 1,000 data points are automatically analysed, using network and device analytics to combat evolving fraud typologies. 98% of these checks are automated using the solution’s powerful AI technology so your customers rarely need to wait for human agents. On top of that, 95% of genuine users are verified successfully on their first try, keeping the user experience as possible as possible while preventing fraud across your business
IDNow offers one of the world’s most advanced and highly configurable platforms on the market, providing multi-dimensional identity verification and fraud prevention without sacrificing customer experience. The platform is designed the streamline the security process while remaining frictionless, enabling enterprises to make security a natural part of the everyday workflow while keeping customers happy. It provides automated and expert-assisted identity verification and document signing within one journey for your customers, allowing them to choose how to convert in a way that is convenient and secure.
IDNow’s technology can verify the identities of more than 7 billion people in real-time from countries all around the world. It also provides over-the-air workflow configuration in real-time, meaning you can configure your identity verification process without lead time or need for advanced technical know-how.
Mastercard’s Ekata is a powerful identity verification solution that stands out for its ability to provide frictionless experiences and prevent fraud around the world. Powered by the Ekata identity engine, the solution pairs sophisticated data science and machine learning with helping businesses make quick and easy risk decisions about their customers. It enables you to validate customers’ identities and assess risk and securely in seconds, while always preserving privacy and maintaining a seamless user experience.
Ekata stays current on international compliance, working to continually protect consumer privacy while providing identity verification and fraud prevention. The platform is one of the most secure platforms on the market, protecting against data breaches and unauthorised access using advanced encryption and authentication protocols. And with Regular security assessment including a third-party vulnerability assessment to maintain the highest security standards. can stay assured that you’ll stay compliant while keeping your customers happy.
Jumio is a trusted Identity-as-a-Service provider behind KYX, the identity verification software known for being easy to use and tough on fraud. With AI at its core, this enterprise-grade software enables companies to reduce the risk of fraud in a world where identity theft is on the rise. It provides predictive fraud insights and real-time risk analysis based on past and present behaviour data, along with recognised fraud patterns and risk signals to help establish and maintain trust, from onboarding throughout the customer lifecycle.
With Jumio, you can Deliver dynamic user experiences based on each customer’s verified identity and risk profile, allowing real customers to proceed without disruption. Its powerful KYX platform validates the user’s ID, corroborates it with a selfie and uses advanced liveness detection to ensure the person is actually present. Its Biometric-based authentication makes sure a returning user is the same person you onboarded, preventing account takeovers. All in a single, unified platform.
Powered by Atlas AI, Onfido’s identity verification solution gives you access to award-winning document and biometric verifications, trusted data sources, and fraud detection signals. The state-of-the-art platform uses biometrics and AI to verify the authenticity of user identity documents on the move, protecting your business from fraud and onboarding drop-off by automating your KYC and onboarding processes. You also gain access to a curated library of identity verifications that create confidence in user identity, starting with low-friction verifications all to the way to document and biometric assessments to stop fraud or meet compliance.
Onfido is built for the ease of the user, providing no-code orchestration and automated verification that delivers fast results with minimal friction. You can also optimise identity verification workflows using Onfido Studio, a powerful orchestration layer for identity verification. This allows you to define tailored workflows for different markets and risk profiles and automate more of your onboarding process.
Named as a leader in Forrester’s Q4 2022 report on identity verification, Socure provides one of the industry’s best identity coverage and breadth of identity data to unlock customer growth while bolstering compliance. With up to 98% approval across all ages and demographics, the solution ensures your customers receive the best possible experience, driving down false positives caused by legacy solution providers to help you verify good customers and substantially reduce manual review rates and fraud losses. By delivering the highest degree of classification accuracy in the industry, Socure delivers over 80% manual review and friction reduction through more accurate decision-making. When you're right more often, you can manually review less and let your customers enjoy a better experience.
Socure's approach to data science also enables flexible, advanced ML model development on the largest identity graph and set of performance feedback data in the industry. This holistic approach is paired with Robust algorithms that quickly match the customer’s selfie to the photo of their ID through machine-driven decisions that reduce bias. With these ML models, a single selfie fulfils both facial match and liveness detection – no head turning or blinking required.
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