Looker: Futureplay advances to the next level of mobile gaming with data
Futureplay is a fast-growing mobile games studio committed to delivering quality gaming experiences to their players while maintaining maximum internal efficiency. The global industry spends billions of dollars on ads each year because of its critical role in gaming.
Knowing this, Futureplay saw an opportunity to improve the gaming experience as well as marketing spend efficiency. Enter Looker.
Leveraging Looker's platform, Futureplay has gone beyond dashboards to monitor gaming KPIs, and track marketing performance by building custom data experiences, including bots, integrations, alerts, and more to help save time and money, prioritize urgent tasks, and gain needed visibility to make better decisions for their players and budgets.