Glasgow’s Wonka Fiasco is a Scary Case of AI Abuse
Melio is on a mission to keep small businesses in business by providing a smart, simple B2B payments solution tailor-made for their needs. Melio allows Small and Medium-Sized Businesses (SMBs) to transfer and receive payments quickly and easily, providing better control over cash flow, eliminating late payment costs, and saving time.
Melio partnered with Explorium to support their hyper growth. It was clear that automation was critical for scaling, and that a fast process to identify and prioritize the right business segments was needed.
Download this case study to learn how Melio leverages Explorium’s external data platform to build models that help analyze a sea of inbound leads, and to identify prospects with a greater likelihood to convert and become customers. This, in turn, empowers marketing and sales efforts to drive customer acquisition and reduce risk.
In measurable terms, Melio was able to make data-driven decisions based on model outputs, which led to a 15% increase in conversion rates. In addition, there was considerable savings in time.