Microsoft’s Senior Product Marketing Manager Vanessa Alvarez talks customer anticipation

Vanessa Alvarez has been featured in the Women in Tech section of Forbes, as well as being the Senior Product Marketing Manager for Microsoft. In this podcast she approaches the subject of the customer, understanding how they are changing with technology and what their new requirements are in shifting tech landscape.

"How are their buying patterns changing? How are their organisations changing? Are their requirements changing? Do they need different technologies to address their needs?"

"Customers in general, across the spectrum, are hesitant and weary of giving information, and rightfully so."

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