Behavioural data is gaining increasing recognition for the benefits it brings to organisations. In this podcast, Alex Dean, CEO at Snowplow, delves further into why businesses need a behavioural data platform.
After giving an introduction to what behavioural data is, Alex outlines how businesses and customers alike can benefit from behavioural data platforms. Furthermore, he explores the role that behavioural data can play in regard to compliance, before sharing his thoughts on why not all businesses are prioritising behavioural data just yet. Finally, Alex lends his expertise on companies building on top of their data warehouse versus buying off the shelf.
Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models.
The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies.
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