Snowplow Analytics: Data Quality starts with Data Collection
Access to high-quality behavioural data is what will define successful companies in the future. It will be the key to winning the most valuable customers, keeping them engaged with products and services they will love, and delivering a standard of service they will happily recommend.
This whitepaper explores how businesses should align their data strategy and data collection around the wider business goals, enabling the data team to deliver rich and accurate data to drive improved business performance.
A good data collection process will give you:
Flexibility and control over how your data is collected.
Complete ownership of your data.
Ability to structure your data with the data consumer in mind.
Get the whitepaper here