Snowplow Analytics: Take ownership of your data processing
Data quality and reliability is of huge importance, yet many organizations rely on packaged analytics providers for their data. By doing this it removes the level of ownership and control they have over how data is processed.
This white paper examines the benefits of building a bespoke data infrastructure that is based on your business needs. By creating a strategic data asset that meets the business's needs, the data team can control what data is collected, what logic is applied to the data, and ensure that the business is empowered with a culture of data excellence.
By deciding to take data processing in-house, you benefit from:
Complete freedom to decide what events are most important to your business.
Flexibility to evolve data structures as your business evolves.
Control over how and where your data is processed.
Get the whitepaper here