Data processing and analytics and machine learning software are three tools companies are investing in to become more data-driven. This comes as companies try to make the most out of digital transformation.  A recent 451 Research survey of enterprise users showed that 84% found at least some of their strategic decisions at their organisations are data-driven. Further to this, the survey found that data is becoming increasingly important to organisations. So, how should companies be acting on their data?

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Here to lend his expertise on the matter is Jon Walls at Looker. John shares his thoughts on the opportunities related to self-service analytics and how to deliver the benefits without compromising governance or unified metrics.