For years, voice has been the channel most enterprises have quietly dreaded. The reason stems from it being harder to automate than chat. It's also harder to scale across markets, and far less forgiving if the experience is clumsy. Yet according to Pranay Jain, CEO and Co-founder of Enterprise Bot, that reluctance is exactly why so many businesses are still losing customers to frustrating IVR menus while their competitors move ahead with something smarter.
In a recent episode of Tech Transformed, Jain sat down with Trisha Pillay to explore the changing role of voice AI in customer service. Together they unpacked the technological advances making it possible, right to the practical strategies businesses need to use it effectively.
Jain, who built Enterprise Bot alongside his wife and co-founder after a detour through real estate, explained where agentic voice AI is heading and why treating it as a bolt-on to existing digital channels is a mistake. He pointed out that voice was never really solved; businesses simply learned to live with its limitations. As conversational AI becomes better at understanding intent, maintaining context and taking action rather than reciting scripted responses, the calculus for enterprise AI deployment is now changing.
Why Voice Still Carries the Business
The figures Jain cites indicate the shift is already underway. In much of Europe, somewhere between 60 and 80 per cent of customer requests still arrive by phone, while chat accounts for a sliver of total contact centre volume in markets like Switzerland. This may surprise people who think digital channels have already taken over. They haven't, especially when customers have complex or urgent problems to be attended to.
Jain explains that customers choose their channel based on how important or difficult their issue is. A quick balance check or a password reset happens over chat or an app. But when something feels uncertain, urgent, or emotionally loaded, people still reach for the phone. They want to be heard, not routed through a flowchart. That's why a robotic voice bot can be more damaging than a mediocre chatbot. Customers often turn to voice when they want a more personal interaction, so a cold or scripted response can make them feel ignored and not valued rather than helped.
This is also where the case for treating voice, chat, and email as one connected system rather than separate builds becomes obvious. Jain described meeting a client running a twenty-person team just to maintain their AI stack while only ten people handled actual customer service. This was a sign that channel-by-channel and language-by-language builds spiral out of control fast. A single underlying AI that can operate consistently across languages and touchpoints isn't a nice-to-have, in his view; it's the only version of enterprise AI that scales without collapsing under its own maintenance burden.
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Voice AI’s Real Value
Jain says that the interesting thing about voice AI is not just that it sounds natural but what it can actually do. Most companies just use voice AI to answer questions. Jain says that about 80 per cent of customer calls are about transactions, not just information. Customers don't call just to ask questions; they call to get something done, like a refund or a change to their account.
Enterprise Bots work with Generali Switzerland to show the difference between answering questions and actually resolving issues. When the AI could complete transactions on its own, customer satisfaction went up. When the AI couldn't complete transactions, it was still helpful by directing customers to the right person, which saved time and improved accuracy
Scaling AI Starts With Governance
Jain warns that none of this works without taking compliance and data privacy seriously. Companies in services have to follow rules about where they can use generative AI. The EU has rules about what data can be processed and how, and some things, like sentiment tracking, are allowed in some places but not others. Adding in industry rules, the technical build is secondary to getting the governance right.
Language is another challenge. Building a system for the US market might mean supporting English and Spanish. Building for Switzerland means supporting four national languages, plus dialects and regional variants. Jain says that many companies fail because they can build a demo that works in one language but can't make it work in real-world conditions.
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His advice for companies considering AI is to start with a pilot, involve IT and security from the beginning and make sure the technology is solving a real business problem. Jain says that successful AI adoption is not about using the advanced technology but about showing that it can deliver real value before scaling it up. If you would like to find out more about this, visit enterprisebot.ai or follow Pranay Jain on LinkedIn.
Takeaways
- The importance of voice AI in customer interactions.
- Multilingual and multi-channel AI support.
- Regulatory and data privacy challenges.
- Transactional vs informational AI use cases.
- Real-world deployment success stories.
- Technical considerations for scalable AI.
- Customer experience and emotional engagement.
- Future trends in voice AI technology.
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