The pandemic has forced businesses to innovate and digitally transform like never before. From virtual workplaces to online-only shopping, it is now essential to have a digital-centric approach in order to operate and, ultimately, survive. However, with new digital strategies and services comes a totally new digital customer experience. Companies need to prioritise this novel customer journey.
Joining us to tell us more about the importance of digital customer experience is Kat Stroud, Director, CX Consulting at Confirmit. In particular, Kat shares her thoughts on the benefits of online surveys and delves into the nitty-gritty of how businesses can effectively extrapolate survey data and use it to strengthen their company, plus their position with their customers.
Confirmit enables organisations to develop and implement voice of the Customer, employee engagement and market research programmes that deliver insight and drive business change. Confirmit’s customer engagement model provides the power to listen to the voice of the customer, integrate it with financial, operational and free-form text data to generate powerful insight, and take action that will deliver effective business change and create competitive advantage. Confirmit’s clients create multi-channel, multi-lingual feedback and research programmes that engage customers, empower employees, deliver a compelling respondent experience, and provide high return on investment.
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