Beyond Identity: CIAM and Hitting a Balance Between Security and Customer Friction

Published on

CIAM enables organisations to securely capture and manage customer identity and profile data, as well as control customer access to certain applications and services. 

Usually providing a variety of features including customer registration, self-service account management, and 2FA/MFA, the best CIAM solutions ensure a secure and seamless customer experience. 

But how can enterprises hit a balance between security and customer friction?

In the first of two EM360 analyst podcasts with Beyond Identity, Chief Research Analyst at IT-HarvestRichard Stiennon speaks to Jing Gu, Senior Product Marketing Manager, about:

  • The role CIAM plays when it comes to managing end-user activities
  • An overview of the three core friction areas organisations are facing 
  • CIAM's relationship with unphishable and phishable MFA

Join 34,209 IT professionals who already have a head start

Network with the biggest names in IT and gain instant access to all of our exclusive content for free.

Get Started Now

Meet the panel