Palo Alto Networks: Bridging the Gap between Cloud Security and the SOC
Beyond Identity: CIAM and Hitting a Balance Between Security and Customer Friction
![](/sites/default/files/styles/cropper_main_image/public/2022-04/EM360%20Podcast%20Beyond%20Identity_0.png.webp?itok=A-mb9Pcs)
CIAM enables organisations to securely capture and manage customer identity and profile data, as well as control customer access to certain applications and services.
Usually providing a variety of features including customer registration, self-service account management, and 2FA/MFA, the best CIAM solutions ensure a secure and seamless customer experience.
But how can enterprises hit a balance between security and customer friction?
In the first of two EM360 analyst podcasts with Beyond Identity, Chief Research Analyst at IT-Harvest, Richard Stiennon speaks to Jing Gu, Senior Product Marketing Manager, about:
- The role CIAM plays when it comes to managing end-user activities
- An overview of the three core friction areas organisations are facing
- CIAM's relationship with unphishable and phishable MFA
Join 34,209 IT professionals who already have a head start
Meet the panel
![](/sites/default/files/styles/user_profile_picture/public/2022-04/ITHarvest_RichardStiennon.png.webp?itok=s2Xp5oE-)
Richard Stiennon
![](/sites/default/files/styles/user_profile_picture/public/2022-04/Beyond%20Idenitiy%20_Jing%20GU.png.webp?itok=eby5ZRj8)
Jing Gu
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