Why is bot management essential for the enterprise?

Bots have become a staple of modern companies. Unfortunately, however, innovation has a tendency to introduce new risks, paving the way for pesky attackers. Therefore, it goes without saying that bots need security reinforcement. Organisations use bots to perform automated tasks.

Today, their deployments are far and wide, including chatbots, monitoring, general robotic process automation, search engines, and more.

As they become more widespread in the enterprise landscape, their uses will most definitely continue to grow. Look at these as your 'good' bots.

Of course, if there are good bots, then there must also be bad bots. Bad bots are bad news, as they can get into all sorts of mischief across the enterprise landscape.

Good bots gone bad

These malicious bots are a very real, modern problem. They can exploit vulnerabilities, harvest intelligence, expose data, and render your website inoperable, and that's only scratching the surface.

Their malicious capabilities span all industries and include very specific threats such as auction sniping and gift card fraud. Furthermore, in an age where the term 'DDoS' makes executives quake in their boots, it may be very frightening for them to know that bad bots can also lead to this style of attack.

Also in the list of bad bot behaviour is their ability to spread spam, and quickly. Thus, businesses do not want, and cannot afford to have, these bots gaining access to their sites. The havoc they wreak is, in many cases, difficult to repair, and their effect can be felt after many years.

In fact, the effect on brand reputation alone is too much to lose. However, enterprises do want good, useful bots to have access to their website. For example, businesses will want Google's bot to have access so it can index a page. Otherwise, that page may not appear in search results. Fortunately, a solution to block and welcome the right bots is available in the form of bot management.

Bot management for the better

A bot manager behaves as the gatekeeper for your site. Any malicious or unknown bot (because it's not worth the risk) is turned away. On the other hand, it will allow the useful bots and humans through without causing them inconvenience. Bot managers can delve into the intricacies beyond just good and bad.

They can often identify between bots and human visitors, as well as bot reputation. By analysing the reputation, it can then allocate good bots onto a whitelist.

Furthermore, they can also challenge potential bots with Captcha tests and the like. Thus, this nifty little software takes care of all the identification and access granting for your business.

Read: Top 10 Best Bot Management Solutions for 2024