Signal Analytics: Nomad Foods’ New Product Success with Signals Analytics
NOMAD FOODS is Europe's leading frozen food company, and one of the largest in the world. To inform its product decisions, Nomad Foods typically used traditional market research and trend listening, which provided insights that were siloed and not as timely or specific enough as what the company needed to stay ahead of their competition. Nomad management understood that in order to turn around losing product lines and become innovative, they needed to leverage food and beverage analytics in order to:
- Continually mine and monitor a multitude of different types of external data sources
- Identify early signals of emerging consumer trends in the food and beverage sector
- Obtain detailed consumer sentiment analysis around product attributes specific to the frozen food category
- Guide decisions based on evidence and facts
They turned to Signals Analytics for help.