Signals Analytics: Using Advanced Analytics to Optimize Scenario Planning

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If you could wave a magic wand, how would you use technology to make the planning process easier and more effective?

Signals Analytics held a series of roundtables with senior marketing, analytics and consumer insights personnel from major consumer goods companies to find out which aspects of their operations had been disrupted by COVID-19. These professionals also explained how they plan to use advanced analytics to improve their scenario planning going forward. This white paper packages all of these discussions up for a fascinating report. It explores best practices for approaching analytics in an organization for short and long term planning, especially in light of COVID-19 and other market changes such as the rise of direct-to-consumer and e-commerce.