Cresta: Revenue Generation Strategies in the Communication Space

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The online communication tool market is constantly changing. 

Major trends like the COVID-19 pandemic and global strides in digital transformation have forced enterprise communications providers to be at the forefront of their market.

But how can you stay innovative with revenue generation in an shifting industry that’s completely unrecognisable from five years ago? And how do you balance that revenue generation with the ability to provide a quality user experience? 

In this episode of the EM360 Podcast, Analyst Jon Arnold speaks to Tim Shi, Co-Founder and CTO at Cresta as they explore:

  • Staying innovative with revenue generation strategies
  • Providing quality user experiences
  • Biggest opportunities in the contact centre industry


Missed our first episode with Cresta’s CMO, Scott Kolman? Listen to how generative AI is revolutionising the contact centre here