UK Inflation Is Slashing IT Firms’ Marketing Budget But Here’s How Sales Targets Can Be Met


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IT industry leaders are concerned about the skyrocketing UK inflation rate. The inflation rate increased to 9.1% in June, the highest level in over 40 years.

The Consumer Prices Index including Owner Occupiers' Housing Costs (CPIH) increased from 7.8 per cent in March to 9 per cent in the 12 months leading up to April 2022, according to the Office of National Statistics (ONS). The increase of 1.6 percentage points from March to April was the greatest month-to-month increase since national data recording began in 1989.

How Does The UK Inflation Impact The IT Industry In 2022?

Budget constraints at home are putting additional pressure to raise salaries within the technology and IT industry, which is expected to have an indirect effect on consumers as a result of firms feeling the urge to raise prices and passing it on to customers.

The strain on the supply chain is also increasing as a result of orders taking months rather than weeks to fill owing to stock shortages.

Roy Shelton, CEO of the managed services company Connectus Group, claims that tech firms in the UK could be concerned about the increasing inflation rates and how far they might go.

"Right now the big concern is just how high inflation will go. Really high levels would be a serious concern to most companies because it makes planning and investment decisions so much harder.”

Shelton told Tech Monitor that finding new business may be more challenging with rising UK inflation rates. This is due to the possibility that businesses may decide to delay making new investments until inflationary pressures subside.

How Can Technology Firms Meet Their Sales Targets Despite The Inflation In 2022?

With the restricted marketing budgets, IT firms may be feeling the pressure of churning out new business on a day-to-day basis, while keeping the most talented salesmen up at night. 

No marketing means no Marketing Qualified Leads (MQLs). 

No MQLs mean no Sales Qualified Leads (SQLs).

And SQLs mean no actual sales. And we all know what comes next.

Here’s how EM360 Tech can help your sales pipeline stay active:

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We reach out to prospects based on your requirements and track how they interact with your content. Our lead generation team then calls each contact to confirm their interest.

​It is only when we are thoroughly convinced that a prospect has turned into an MQL that we share their details with you.

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We understand that times are tough and your marketing budgets may be wearing thin but that’s alright. Get in touch with us and we can fix you up with a deal that fits your budget perfectly.

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