Snowplow: Why businesses need a behavioural data platform

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Behavioural data is gaining increasing recognition for the benefits it brings to organisations. In this podcast, Alex Dean, CEO at Snowplow, delves further into why businesses need a behavioural data platform.

After giving an introduction to what behavioural data is, Alex outlines how businesses and customers alike can benefit from behavioural data platforms. Furthermore, he explores the role that behavioural data can play in regard to compliance, before sharing his thoughts on why not all businesses are prioritising behavioural data just yet. Finally, Alex lends his expertise on companies building on top of their data warehouse versus buying off the shelf.