Top 10 CRM systems that can accelerate growth

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CRM companies are a major player today, marking the difference between a company doing okay in its numbers and one performing fantastically and making its mark in the world.

Below are 10 CRM companies really effecting that divide by showing how successful a company can be when choosing to work with any of them, providing their own unique and effective approach to understanding the complex relationships between customers and companies.


Pipedrive is a cloud-based software company dedicated to people in scaling companies. Amalgamating data, the software itself (available online and in app form) presents sales management and mobile enterprise solutions as well as a solid and effective method of CRM.

CEO of Pipedrive, Timo Rein, argued that the software is the easiest way to visualise sales process and follow-up with the right activities, assuring a constant growth in closing rates.

“Back in 2010, me and my co-founder, both seasoned sales managers, realized that the CRM landscape was populated by software designed to please the top brass while ignoring the needs of the people doing the actual selling. So we partnered with talented developers to create a CRM that puts the needs of salespeople first.”

HubSpot CRM

Launched in 2014, the product tracks and manages the relationship between companies and their customers and prospects. Allowing people to measure and review their sales team productivity, forecast revenue and revenue sources, it is an excellent way to get around the complex world of customer relationships.

Founded by Brian Halligan and Dharmesh Shah, HubSpot is unique in that it attempts to give all its clients and customers an all-in-one approach. Its strength lies in all its marketing tools coming together as one holistic approach to customer relationship management.

Salesforce CRM

Salesforce is as enticing as their introductory videos make them seem. This company is constantly finding new and innovative ways of tracking customer data which can later be re-packaged as a great marketing opportunity.

Need to know high-demand areas for taxis and low-traffic routes? Salesforce record this data for you. Worried your child might get close to the house’s heating system, or that it may be faulty anyway and in need of replacement? Salesforce are happy to take this data and measure temperatures in the house to ensure everything is okay.

What can be done with this multi-cloud miracle when under their clientele is nothing short of incredible. Salesforce is always providing an entry to new and renewed relationships with customers.


A company that tries to think outside of the (data) box as well as within it, Freshsales offers better built-in calls, targeted emails and gives you a look into the most effective approach one can take for conversations, getting smarter with engagement, context and planned aspects of dialogues.

CEO and founder Girish Mathrubootham explained some of the more psychological aspects behind the success of his great company:

“We had to evaluate event analytics tools to track user behaviour and see if people performed around 8-10 important actions during the trial. We didn’t find anything that worked for us so, we built our own event tracking module that let our salespeople to choose an account and look up what features it had enabled. Armed with this knowledge, they started having the right conversations with customers.”

ProsperWorks CRM

“Loved by 10,000+ Customers in over 100 Countries”, ProsperWorks aims to make the CRM experience easier for people. This company anticipated the difficulty of keeping up with data and customer relationships once companies would explode from 50 customers to over thousands.

And it worked, ProsperWorks have been involved with names such as Peugeot, Casio, Google, Mailchimp, OpenDoor, Betterment and Udacity.

ProsperWorks is also embedded into Gmail, trusted by Google to naturally add contacts, update opportunities and allow people to manage their pipeline from the comfort of their inbox.

Gold-Vision CRM

Gold-Vision is a software that has made major impacts locally and afar. National or international, the range of industries that have embraced Gold-Vision vary from financial services and manufacturing, to health and motorsport.

The nature of Gold-Vision is to be na intuitive business tool, facilitating the experience of the CRM. Gold-Vision emphasise their aims for organisation when offering their customers windows to capitalise on sales opportunities.


Recommended for small businesses, Insightly offers a neatly organised list of contacts and a pragmatic view of their email history, background and important dates. This data is the perfect opportunity to to understand the nature of who it is that you are selling your product to on the other side of the phone or web.

Insightly also contains suitable modules for larger organisations and is accessible on Android, iOS and Kindle platforms, while integrating with names such as Gmail, Google Apps, Outlook, Evernotes, Office and MailChimp.

Some of its main features include: task, pipeline and contact management, unlimited customer support, organising tasks and milestones and a dashboard with micro and macro overviews of your business and its progress.


Staying true to their name, Nimble offer relationship management without constant data entry, vowing to automatically update itself with relevant prospect and customer information from several other data sources.

CEO and founder Jon Ferrara envisioned a CRM software that could anticipate the big transition most people are still making to the cloud today:

“A few years ago, 90 percent of our users on Nimble were on Gmail and GSuite. Now, more than half are on Office 365. If you look at the numbers, there are 160 million plus Office 365 users, billions of users, and 100 of thousands of resellers. Microsoft has really come to dominate this area. We’re in the adoption phase. Some businesses are using cloud, but most are not. As business onboard to the cloud for email, they’ll eventually move there for servers. When they do, they will end up in the Microsoft bucket.”

Zoho CRM

Zoho is a great method of tracking sales, engaging customers on multiple platforms and automating routine business tasks.

CEO Sridhar Vembu is a maverick who seems to go against the regular stream of CEOs. Saying no to outside money and choosing ordinary graduates over IITs and IIMs, his focus is to write codes and create good products.

With this state of mind Zoho can offer insights into artificial intelligence, sales automation, performance and analytics, customisation, process management, pipeline management and marketing automation.

Nutshell CRM

Founded in 2009, Nutshell works its magic by guaranteeing its customers to be up and running in less than 24 hours, with no need for an implementation consultant or CRM administrator. Its secret is constant assistance alongside free and friendly customer support.

Further, there is no limit on the number of customers or amount of data one has to store within the software, allowing their customers a sigh of relief at how upfront their engagement with the company has the potential to be.