Pivotree and Syndigo: Unlocking Value Through Content Strategy

What is the relationship between product content and customer experience?

A symbiotic one, say experts, but what technologies need to be implemented and how can companies bring in new tools to eliminate their digital debt?

In this episode of the EM360 Podcast, Analyst George Firican speaks to Derek Corrick, GM of Data at Pivotree and Justin Anovick, Chief Product Officer at Syndigo, to discuss:

• The relationship between product content and CX
• Leveraging AI/ML and how that impacts clients
• Best practices for solid content strategy