Frictionless commerce is the ability to seamlessly find customers, establish trust, and transact and deliver products without any hiccups.

However, enterprises face three significant problems in achieving frictionless commerce: getting the right data, managing tech debt, and ensuring data interoperability. And much like the old children's book "I Know an Old Lady Who Swallowed a Fly" - each problem seems to lead to another.

That's where Data-as-a-Service (DaaS) comes in. A cloud-based service that provides users with on-demand access to high-quality data, it can help organisations with these challenges by providing them with accurate and reliable data while reducing the burden of managing and maintaining it.

In this episode of the EM360 Podcast, Analyst Doug Laney speaks to Derek Corrick, General Manager of Data Management at Pivotree, to discuss:

• Frictionless commerce and how it can be accelerated
• Common challenges in data management 
• Data-as-a-Service and how to get started