What is the relationship between product content and customer experience?
A symbiotic one, say experts, but what technologies need to be implemented and how can companies bring in new tools to eliminate their digital debt?
In this episode of the EM360 Podcast, Analyst George Firican speaks to Derek Corrick, GM of Data at Pivotree and Justin Anovick, Chief Product Officer at Syndigo, to discuss:
- The relationship between product content and CX
- Leveraging AI/ML and how that impacts clients
- Best practices for solid content strategy
Pivotree, a leader in frictionless commerce, designs, builds and manages digital platforms in Commerce, Data Management, and Supply Chain for over 250 major retail and branded manufacturers globally. Pivotree’s portfolio of digital products and managed and professional services help provide retailers with true end-to-end solutions to manage complex digital commerce platforms, along with ongoing support from strategic planning through platform selection, deployment, and hosting, to data and supply chain management. Headquartered in Toronto, Canada with offices and customers in the Americas, EMEA, and APAC, Pivotree is widely recognized as a high-growth company and industry leader. For more information, visit www.pivotree.com
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