Raw data is data that has not yet been processed for practical use. 

It, of course, has the potential to become real and actionable information - but the transformation requires selective extraction, organisation and formatting. 

Businesses today are really beginning to recognise the value of raw data. With consumer data being one of the hottest commodities of the 21st century, the ability to make more informed decisions is driving the enterprise to make this unprocessed data work for them.

In this episode of the EM360 Podcast, Analyst John Santaferraro speaks to Nick Jewell, Senior Director of Product Marketing at Incorta, about:

• Hidden gem of modern analytics
• Acting with intelligence to improve outcomes
• The world of raw data