Telecommunication companies have seen heavy shifts in the market over the last 5 years, exacerbated by Covid and the huge leaps in innovation that it brought about. 

Customer experience has been a big worry for companies in the last few years, especially following Covid where trends like the ‘great resignation’ and tech talent issues have had big impacts. 

In this episode of the EM360 Podcast, Editor Matt Harris speaks to Mo Firouzabadian, CEO at Lifecycle Software, about:

• B2C lessons for the B2B market
• Making the most out of communications data
• How Telcos can arm themselves to be more competitive