All most every sector is embracing digitalisation, and that includes advertising and media. Companies within these two creative fields are beginning to move away from traditional operational methods and, instead, gear towards enterprise IT solutions to better their business model and services.
In this week's Emerge5, we look at five of the best AdTech and Media Startups that are paving the way for this new, innovative use case of technology.
Hunch
Hunch combines creativity, data, and automation to bring you a one-stop-shop production and media buying platform that encourages paid social customer growth.
The company start by integrating your product data and building a custom product feed. Afterwards, they utilise creative automation and creative testing to automatically launch thousands of personalised ads using your data, third party data, and the Hunch Studio.
It is then up to you to set the optimisation goals using advanced rules and triggers. The end result: highly personalised customer journeys that you can monitor based on the data-driven campaigns optimised for conversion.
SmartOcto
Writing stories is about reaching the right audience as it is about using the right words, and SmartOcto champion this.
The editorial analytics system works to boost the online impact of stories through data. They visualise the impact of all stories in real-time, produce advanced historical analysis and reporting, and assist the editorial team on a daily basis. The Story Value Engine predicts the impact of every story and attributes a real overarching value that leads to engagement, loyalty, and conversions.
AdScanner
AdScanner is a European TV data company that provides advanced TV measurement cross-device solutions and enables addressable TV campaigns based on Telco data.
They partner up with Telcos and cable operators to turn their raw TV audience data into valuable media metrics and target group segments, providing advertisers, agencies, and broadcasters with intelligence about ad campaigns and content – both linear and non-linear.
Videobolt
Videobolt raises the bar for online video production by making complex, beautiful design available to everyone, from individuals to enterprises.
The company puts the spark back into video-making by enabling you to mix traditional video post-production and template-based production. This feature aims to help you to customise and localise high volumes of video, use live review tools to make it easy to track and manage, have API and custom integration for data sources in order to create variations and personalized video at scale, and deliver dynamic and engaging videos.
Pathfinder
If you want a stress-free, 'sit back and relax' kind of marketing platform, then Pathfinder is the solution.
The AI-based marketing employee that can be 'hired' by e-commerce stores for a growing number of jobs helps to democratise e-commerce marketing, enable independent online stores to stay competitive against the big machine, and create a new and better way to get marketing done.
