Failure to adopt modular standardization as a design strategy for data center physical infrastructure (DCPI) is costly on all fronts: unnecessary expense, avoidable downtime, and lost business opportunity. Standardization and its close relative, modularity, create wide ranging benefits in DCPIthat streamline and simplify every process from initial planning to daily operation, with significant positive effects on all three major components of DCPI business value – availability, agility, and total cost of ownership.