Data has become entrenched at the forefront of business initiatives today. In particular, the retail market understands now more than ever the power data has to help businesses grow. However, the industry is still navigating the best ways to use data to its advantage.
In light of this, EM360’s Editor-in-Chief, Max Kurton, speaks with Kabalan Gaspard, Strategic Accounts (EMEA) at Looker, about the improvements the industry should make. In particular, Kab outlines the advantages of combining on- and off-line consumer experiences. Furthermore, he details the importance of understanding online presence and in-store sales as separate entities.
