Ask the Expert: Rares Rusu and Alexandru Objelean at Paddy Power Betfair

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Building an Effective Promotional Platform

In this week's Ask the Expert, Max speaks with Rares Rusu, Principal Developer at Paddy Power Betfair, and Alexandru Objelean, Principal Software Engineer at Paddy Power Betfair.

The discussion revolves around how they rebuilt their promotional platform moving from one based to a closed, slow regional database to a high-performance agile platform that integrates promotions from 3rd parties. This involves looking at the concerns and goals before rebuilding a promotional platform to attract customers. Also, the actual process of creating a new customer interaction platform. Finally, Rares and Alexandru explain how Couchbase assisted with ease of modelling, storing content and providing the capability of dealing with a large number of transactions.