People have a rich choice of communication services in both their work and personal lives, such as voice; email; messaging – either one-to-one or one-to-many; and video-calling and conferencing, among others.

Given the high degree of awareness of, and willingness to use these various applications, it has become more important than ever for unified communications and collaboration (UC&C) providers to ensure their products are just as intuitive to use and even more reliable than popular mass-market apps like FaceTime and WhatsApp.

There is more to offering a compelling, modern UC&C service than snappy name. It must be intuitive and easy to use. Quality matters. Cloud-based for automatic updating and 24/7/365 support. Pricing must be clear and simple – no misleading or easily misunderstood “fine print.” Highly secure from ransomware and phishing attacks.