Tray.io: Buyer`s Guide: General Automation Platforms
Designing and measuring customer experience initiatives that deliver ROI across your organisation
Return on Investment (ROI) is the holy grail of customer experience (CX). Every CX practitioner wants to prove it’s real, but the quest to find it can be fraught with peril and, in the end, many businesses end up believing it’s completely fictional. Why is the ROI of CX so hard to establish? Is it impossible to uncover the financial impact of CX? This eBook will delve into the mysteries of the financial impact of CX and how you can implement and measure CX initiatives designed to deliver ROI.