The Marketing AI Transformation guide breaks down how CDPs are evolving to meet the demands of modern marketing. As brands face rising customer expectations and rapid AI adoption, the need for clean, connected, real-time data has never been greater. 

The guide explains why companies are moving toward composable CDPs that plug directly into cloud data warehouses, and how AI-first platforms help teams personalize at scale, automate decisions, and move faster with less effort. It also compares 13 CDPs across data, activation, and AI capabilities to help organizations understand where they stand today and what they need to grow next.

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