In order to remain competitive, business users are challenged with determining how to improve the effectiveness of their operations, and they are continually formulating objectives to achieve their goals. The Synchronos Enterprise Platform enables the rapid development of high quality, customer-centric business applications that service departmental or enterprise needs such as in risk management, for regulatory compliance or fraud prevention; marketing initiatives like advanced customer analytics and channel or service alignment; and customer service, where organizations strive to treat everyone as though they know them personally.