Parasoft: Caesars Entertainment Defines and Measures ROI for Test Automation

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A high-quality customer experience is the cornerstone for the hospitality industry. Successful companies like Caesars Entertainment focus on building loyalty and value with their guests through a unique combination of great service, excellent products, operational excellence, and technology leadership.  

To maintain their leadership in customer satisfaction, Caesars modernized and expanded their customer-focused loyalty program. They chose to integrate Salesforce as the foundation for the systems. To ensure successful implementation, they couldn't afford to gamble with quality. Test automation is critical to deliver a high-quality customer experience at the speed of Agile. 

Learn how Caesars successfully adopted test automation practices to deliver measurable value to the business, including: 

  • Best practices for creating a scalable end-to-end test automation strategy. 
  • Key technologies such as UI test automation, API testing, and service virtualization. 
  • Key metrics to quantify the value of test automation. 
  • How to communicate the ROI to key stakeholders within the organization.