How to Build and Drive a Data Culture
Social commerce and marketplaces are playing an ever-increasing role in overall customer journeys. But the highly competitive nature of both means that brands need to get up to speed on content quickly and it’ll be imperative to grow internal talent and seek third-party support to fully evolve.
To help executives capitalise on these market opportunities, Econsultancy and ChannelAdvisor have published this whitepaper, packed with real-world case studies and data to inform the business case for investment, plus a five-step plan to direct strategies.
From reading this, amongst other things, you’ll be able to:
- Fully appreciate the benefits of selling through social channels and marketplaces.
- Understand the potential platforms you should be targeting and unique benefits of each.
- Realise what convenience means to shoppers today and why it’s more than just a ‘Buy Now’ button.