ChannelAdvisor: Marketing and Commerce – Two Worlds Collide

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How the big four are shaping the retail industry

The way consumers shop is evolving. Once upon a time we were inspired by adverts, searched for products on Google, compared prices on marketplaces, purchased them on retailer’s sites and showed them off on social media.

The lines between marketing and commerce have become blurred. Traditional marketing channels like Facebook and Instagram are becoming increasingly transactional as they encourage consumers to purchase in app.

To help you understand how these forces are shaping the industry, download our helpful tipsheet giving you insight into the strategy of the Big Four including what brands and retailers need to do to stand out and the skills needed for this new world order.