BryterCX: Journey Intelligence 101

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Journey intelligence is a holistic view of the customer journey that enables rapid and informed decision-making to improve CX and business outcomes. A philosophy rather than a specific technology, journey intelligence typically includes analytics, mapping, orchestration, and actionable dashboards.

This white paper will present:

  • The customer journey ecosystem as it exists today
  • The definition and role of journey intelligence
  • Common journey intelligence pitfalls and how to avoid them
  • How to get the best ROI on journey intelligence
  • Where to start for maximum impact