Applause: BMW Case Study
Automakers have long pushed engine capabilities and performance as the prime reason for purchase, but today, it is the in-car technology that is increasingly important.
Over the last decade, the increase in mobile tech has been responsible for numerous innovations within a wide range of vehicles. For nearly 100 years, BMW has been responsible for developing not only iconic vehicles, but perfecting features that take the drive to the next level.
BMW was tasked with bringing the hottest apps for their dashboards, and they also had a requirement to test these apps on real vehicles across the world.
In this case study, you'll learn how BMW tested their apps on new vehicles, as well as older ones with dated platforms, by leveraging a scalable real-world testing program.