Data-driven apps have become a major growth engine for the worldwide software market. Analysts predict that smart computing software will become a $48 billion market and have proclaimed that we are in an era of data-driven marketing and sales. From personalized portals to wearable devices, data-driven apps are proliferating all around us.
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OpenText Analytics is the hyper-scalable, integrated solution for advanced and predictive analytics and reporting, embedded analytics, and data visualisation. In our digital world, winning organisations will be the ones that find new customers, discover new markets, and pursue new revenue streams using digital channels. Better engagement, productivity, and innovations are not possible without better insight, backed by data and the ability to derive conclusions and predictions from it. With OpenText Analytics, organisations gain a better understanding of their customers, markets, and business in order to make smarter decisions and personalise customer journeys.
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