Red Sift: What is Brand Protection?

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Brand protection refers to the strategy, tools, and rules a business has in place to prevent bad actors from abusing its brand. Implementing a brand protection strategy allows you to safeguard your reputation and revenue. It also protects anyone that comes into contact with your brand – including your customers.

In this blog post, we explore what brand protection means in the digital era, what is brand abuse, why brand protection is so important, the key steps to protecting your brand in the digital space, and how Red Sift can help.