Informatica: Intelligent Master Data Management for Dummies

A Crash Course in Building a Successful MDM Strategy

Data is growing rapidly in large volumes which is posing new challenges for organizations. The best solution is to get a single 360-degree view of your business-critical data with intelligent master data management (MDM).

MDM is the powertrain that ties your systems and information together, providing accurate, trusted and complete data to improve customer experience (CX). Start maximizing the business value of your data with intelligent MDM.

Become an expert in MDM with the “Intelligent Master Data Management for Dummies” guide. You’ll learn:

• The business drivers for mastering data
• Challenges of MDM and how to build a winning strategy
• What to look for in an intelligent MDM solution
• 10 real-world examples of intelligent MDM