Informatica: Customer Data Strategies for Dummies

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Turn customer data into your competitive advantage

To build meaningful relationships with your customers, you need to create exceptional customer experiences (CX), both online and offline.

Step up your CX game with strategic customer data management. With clean, trusted and enriched data, you can create the right offers at the right time for the right customers.

Get started by equipping your marketing and CX teams with the “Customer Data Strategies for Dummies” guide. Gain insights into:

  • How to create great CX and rethink your customer data
  • 10 principles for an intelligent customer 360 view
  • Data success stories, including how one company improved marketing campaigns with advanced analytics