Echo Analytics: Mitigating Inherent Biases and Challenges in Mobility Data

Published on
01/02/2023 03:34 PM
echo analytics

Mobility data provides a comprehensive view of consumer behavior, giving companies a competitive advantage.

However, most datasets are impacted by errors and biases, making it difficult to gain meaningful insights. To overcome this, choosing a data provider with advanced technical capabilities is crucial.

Our company's experts tackle these challenges by:

  • Eliminating teleportation
  • False dwell times
  • Noisy signals to guarantee the accuracy of the data.

At Echo, we carefully select and correct our data sources to ensure they are representative, consistent, trustworthy, and statistically significant. Our process includes cleaning, segmentation, dwell detection, and bias correction to provide fair and accurate insights into consumer behavior.

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