Echo Analytics: Harnessing the Potential of Market Segmentation and Geospatial Data

Published on
01/02/2023 11:28 AM
echo analytics

Market segmentation involves dividing a market into smaller groups of consumers with similar needs or characteristics. By combining market segmentation with geospatial data, businesses can more effectively target their marketing efforts, increase personalization, and gain a deeper understanding of their customers.

The three steps to segment your market via geospatial data are:

  • Identifying target market segments
  • Gathering and analyzing geospatial data
  • Using the insights to make informed decisions about marketing and business strategy

This can lead to improved targeting, personalization, and ROI for businesses.