Recent research suggests that many customers prefer a hybrid experience – a CX journey that incorporates both innovative e-commerce and traditional conversational commerce tools. Organisations, therefore, need to focus on understanding their customers and their needs in order to provide the right combination and maintain loyalty.
In light of this, we spoke to Noel Lavery, UK Sales Director at Infobip. Noel starts by defining what it means to deliver a hybrid customer experience. He then goes on to discuss the topic of maintaining customer loyalty, before explaining what conversational commerce entails. Finally, he explores what platforms and technologies companies should be utilising to communicate with their customers.
Enterprise Management 360 is a global digital media brand providing guidance and insight to tech buyers via problem solving digital content in the form of videos, podcasts, interactive white-papers and news.
With an active and influential global audience consisting of CEO's, CIO's, IT directors, business leaders and decision makers, EM360 continues to expand with the addition of new channels and content partnerships, as well as through events in North America, Europe and Asia.
Max is an experienced host with a demonstrated history of working in the online media industry. Skilled in audio editing, video editing, radio presenting, promotions, and social media marketing with a Bachelor of Arts - BA (hons) focused on broadcast journalism and media law from the University of Gloucestershire.
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