Meet the Analyst: Susan Walsh

Susan Walsh is the Founder and Managing Director of The Classification Guru, where she helps organisations transform dirty, inconsistent data into trusted, AI-ready information. An internationally recognised data quality expert, global speaker, TEDx speaker, and LinkedIn Learning instructor, Susan has spent more than 14 years enabling businesses to unlock the true value of their data. She is the creator of the COAT framework and Samification™, a proprietary supplier normalisation methodology, and the author of Between the Spreadsheets: Classifying and Fixing Dirty Data and Optimizing Sales & Marketing Data. Susan is passionate about making data quality practical, engaging, and accessible, demonstrating that successful AI, analytics, and digital transformation all begin with clean, trustworthy data.