In this interview, Shubhangi Dua, Podcast Host, Producer and B2B Tech Journalist at EM360Tech, speaks to Andy Bell, Senior Vice President, Global Data Product Management at Precisely, at Big Data LDN 2026 at Kensington Olympia, London.
At BDL, one of the main realisations Bell shared with Dua was that data is key and that having really good, organised data is necessary. “It may not sound exciting, but to get the right answer out of your AI, the data is absolutely central.”
When Dua asks what CEOs need to see value in, Bells says that CEOs need to see the ROI to see value in the enterprise. For instance, with automating routines.
“AI is essentially large-scale mathematics. It can understand and learn to improve the data,” he says. “Ultimately, we have guardrails and the governance on top.”
Alluding to his talk at BDL on AI Doesn't Know When It's Wrong: Here's How You Can, Bell talks about managing bias in analysis and how it might differ in enterprises. “You have to ensure you’re not introducing bias to your customers or in the type of customers you have or have bias within the data you’re trying to apply it to.”
Also watch the podcast with Precisely: Your Data’s GPS: Navigating Modernisation with Precision
Visit precisely.com.
As a global data integrity provider, Precisely ensures that your data is accurate, consistent, and contextual. Our portfolio, including the Precisely Data Integrity Suite, helps integrate your data, improve data quality, govern data usage, geocode and analyze location data, and enrich with complementary datasets for confident business decisions. Over 12,000 organizations in more than 100 countries, including 93 of the Fortune 100, trust Precisely software, data, and strategy services to power AI, automation, and analytics initiatives. Learn more at www.precisely.com.
